There’s a very important lesson here: bloggers should not be underestimated. They are not just average people … they are people who, long before blogs came along … had the ability to surface information and present it to others in a persuasive and compelling way. They are opinion leaders, and weblogs have only served to exponentially increase their reach and their power.
That's from a fascinating speech given by Alan Nelson of The Command Post to the Associated Press Managing Editors. It's about the role of blogging in the new information age and how the newsroom of the future is going to have to adjust to the new reality of blogging. Read it all.